Un enfoque metodológico para explorar los hashtags como expresiones digitales: un estudio de caso de #onlinedating en Instagram.
Resumen
Con las redes sociales siendo una parte tan importante de la vida cotidiana y las múltiples maneras en que los usuarios se expresan en estas plataformas, las metodologías de investigación tradicionales se están adaptando, combinando nuevos enfoques digitales. Entre las expresiones de los usuarios de las redes sociales, los hashtags se han vuelto centrales para los estudios sobre diversos temas (por ejemplo, activismo, salud, participación política), ya que ofrecen información valiosa sobre su comportamiento y discurso. Este artículo combina métodos digitales (Rogers, 2013, 2019) con análisis temático (Braun & Clarke, 2006, 2020) para explorar expresiones de usuarios asociadas a hashtags utilizando #onlinedating en Instagram como estudio de caso. El estudio tuvo como objetivo identificar y describir las narrativas a través de las cuales los usuarios se expresan en publicaciones asociadas con #onlinedating, para comprender la dinámica subyacente de las citas contemporáneas. La investigación sobre las citas en línea se ha realizado en gran medida mediante encuestas, entrevistas y enfoques etnográficos, este estudio destaca el potencial de los hashtags como expresiones de los usuarios para analizar el discurso público en la era digital. Al centrarse en el hashtag #onlinedating, el estudio ofrece una comprensión matizada de cómo se comunican los comportamientos y percepciones de las citas modernas en las plataformas sociales. Los resultados del estudio también abordan los beneficios y limitaciones de este enfoque metodológico, ofreciendo información sobre su aplicación más amplia en el estudio de la comunicación centrándose en el contenido generado por el usuario y las interacciones.
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