A Multi-methods Approach in Communication Studies

Shiyu Zheng

doi:10.35951/v1i2.43

Shiyu Zheng University of Warwick https://orcid.org/0000-0001-9468-8368

Palabras clave: Investigación multimétodo, Autoetnografía, Netnografía, Entrevistas cualitativas

Resumen

Este artículo expone un enfoque multi-método en la rama específica de los estudios de comunicación sobre el fenómeno fandom para entender el engagement con fans transculturales. Así, se han desarrollado tres métodos de investigación para analizar a los fans chinos de la serie de televisión británica Sherlock. La autoetnografía, la netnografía y la entrevistas cualitativas se han empleado en gran medida para probar la lealtad del autor como acafán (un académico que también es fan), la actividad online de los fans chinos y la actividad divulgadora de los que se autoproclaman como fans. Estos distintos métodos nos permiten llegar a la conclusión de que un porcentaje significativo de los que se autoproclaman fan, no lo hacen en el sentido estricto utilizado por la literatura existente. La combinación de los tres métodos facilita enormemente las futuras investigaciones sobre los fans, ubicándolos en el punto central de la investigación.

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Un enfoque multimétodo en los estudios de comunicación

La autoetnografía, las entrevistas cualitativas y la netnografía

Resumen

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