Metodología de un estudio cualitativo de repertorios de vídeo basada en la propuesta analítica de Hasebrink y Domeyer
Resumen
La técnica de repertorios mediáticos es un método aplicado a estudios crossmedia de audiencia. La contribución de Hasebrink y Domeyer (2012) destaca por introducir el enfoque cualitativo y por proponer una guía analítica aplicable a trabajos empíricos, tanto cuantitativos como cualitativos. Este artículo presenta cómo se trasladó la propuesta de estos autores al planteamiento metodológico de un estudio cualitativo de repertorios de uso de vídeo. Además, se destacan tres retos que afrontó la investigación a la hora de recoger, codificar e interpretar la información. La aplicación de esta metodología resultó de valiosa utilidad para interpretar el repertorio de cada participante de manera individual. En conclusión, la propuesta de estos autores ofrece una lógica analítica para investigar el repertorio de manera sistemática, a la par que resulta flexible a la hora de adaptarla a los intereses de cada estudio sobre el uso de medios.
Citas
Adams, W. J. (2000). How people watch television as investigated using focus group techniques. Journal of Broadcasting and Electronic Media, 44(1), 78-93. https://doi.org/10.1207/s15506878jobem4401_6
Courtois, C., Mechant, P., Paulussen, S., & De Marez, L. (2012). The triple articulation of media technologies in teenage media consumption. New Media & Society, 14(3), 401-420. https://doi.org/10.1177/1461444811415046
Courtois, C., Verdegem, P., & De Marez, L. (2013). The triple articulation of media technologies in audiovisual media consumption. Television & New Media, 14(5), 421-439. https://doi.org/10.1177/1527476412439106
Dvir-Gvirsman, S. (2022). Understanding news engagement on social media: A media repertoire approach. New Media & Society, 24(8), 1791-1812. https://doi.org/10.1177/1461444820961349
Edgerly, S. (2015). Red media, blue media, and purple media: News repertoires in the colorful media landscape. Journal of Broadcasting & Electronic Media, 59(1), 1-21. https://doi.org/10.1080/08838151.2014.998220
Ferguson, D. A. (1992). Profile: Channel repertoire in the presence of remote control devices, VCRs and cable television. Journal of Broadcasting & Electronic Media, 36(1), 83-91. https://doi.org/10.1080/08838159209364156
Ferguson, D. A., & Perse, E. M. (1993). Media and audience influences on channel repertoire. Journal of Broadcasting & Electronic Media, 37(1), 31-47. https://doi.org/10.1207/s15506878jobem4402_1
Ferguson, D. A., & Perse, E. M. (2000). The World Wide Web as a functional alternative to television. Journal of Broadcasting & Electronic Media, 44(2), 155-174. https://doi.org/10.1207/s15506878jobem4402_1
Findahl, O., Lagerstedt, C., & Aurelius, A. (2013). Triangulation as a way to validate and deepen the knowledge about user behaviour: A comparison between questionnaires, diaries and traffic measurements. In G. Patriarche, H. Bilandzic, J. L. Jensen, & J. Jurisic (Eds.), Audience Research Methodologies: Between Innovation and Consolidation (pp. 54-69). Routledge.
Geers, S. (2020). News consumption across media platforms and content: A typology of young news users. Public Opinion Quarterly, 84(S1), 332-354. https://doi.org/10.1093/poq/nfaa010
Hasebrink, U., & Domeyer, H. (2012). Media repertoires as patterns of behaviour and as meaningful practices: A multimethod approach to media use in converging media environments. Participations, 9(2), 757-779.
Hasebrink, U., & Hepp, A. (2017). How to research cross-media practices? Investigating media repertoires and media ensembles. Convergence, 23(4), 362-377. https://doi.org/10.1177/1354856517700384
Hasebrink, U., & Popp, J. (2006). Media repertoires as a result of selective media use. A conceptual approach to the analysis of patterns of exposure. Communications 31(3), 369-387. https://doi.org/10.1515/COMMUN.2006.023
Heeter, C. (1985). Program selection with abundance of choice: A process model. Human Communication Research, 12(1), 126-152. https://doi.org/10.1111/j.1468-2958.1985.tb00070.x
Jenkins, H. (2006). Convergence culture: where old and new media collide. New York: New York University Press.
Jensen, K. B. (2010). Media convergence: The three degrees of network, mass, and interpersonal communication. London; New York: Routledge.
Lai, C. H., & Tang, T. (2015). Understanding local news consumption and community participation via the lens of information repertoires and media multiplexity. Mass Communication and Society, 18(3), 325-349. https://doi.org/10.1080/15205436.2014.995768
Lee, F. L. F., Leung, L., Qiu, J. L., & Chu, D. S. C. (2013). Introduction: Challenge for New Media Research. In F. L. F. Lee, L. Leung, J. L. Qiu, & D. S. C. Chu (Eds.), Frontiers in New Media Research (pp. 6-16). Routledge.
Lee, H., & Yang, J. (2014). Political knowledge gaps among news consumers with different news media repertoires across multiple platforms. International Journal of Communication, 8, 597-617. https://ijoc.org/index.php/ijoc/article/view/2455
Orlikowski, W. J., & Yates, J. (1994). Genre repertoire: The structuring of communicative practices in organizations. Administrative science quarterly, 39(4), 541-574. https://doi.org/10.2307/2393771
Pool, I. de S. (1983). Technologies of freedom. Cambridge, Massachusetts and London, England: Cambridge [Mass.]: Harvard University Press, 1983.
Reagan, J. (1996). The “repertoire”; of information sources. Journal of Broadcasting & Electronic Media, 40(1), 112-121. https://doi.org/10.1080/08838159609364336
Reagan, J., Pinkleton, B., Chen, C. F., & Aaronson, D. (1995). How do technologies relate to the repertoire of information sources? Telematics and Informatics, 12(1), 21-27. https://doi.org/10.1016/0736-5853(94)00035-R
Schrøder, K. C. (2011). Audiences are inherently cross-media: Audience studies and the cross-media challenge, CM: Communication & Media Journal / CM: Casopis za Upravljanje Komuniciranjem, 28(6), 5-27.
Schrøder, K. C. (2015). News media old and new. Journalism studies, 16(1), 60-78. https://doi.org/10.1080/1461670X.2014.890332
Swart, J., Peters, C., & Broersma, M. (2017). Navigating cross-media news use. Journalism Studies, 18(11), 1343-1362. https://doi.org/10.1080/1461670X.2015.1129285
Taneja, H., Webster, J. G., Malthouse, E. C., & Ksiazek, T. B. (2012). Media consumption across platforms: Identifying user-defined repertoires. New Media & Society, 14(6), 951-968. https://doi.org/10.1177/1461444811436146
van Rees, K., & van Eijck, K. (2003). Media repertoires of selective audiences: The impact of status, gender, and age on media use. Poetics, 31(5-6), 465-490. https://doi.org/10.1016/j.poetic.2003.09.005
Watson-Manheim, M. B., & Bélanger, F. (2007). Communication media repertoires: Dealing with the multiplicity of media choices. MIS Quarterly, 31(2), 267-293. https://doi.org/10.2307/25148791
Webster, J. G., & Ksiazek, T. B. (2012). The dynamics of audience fragmentation: Public attention in an age of digital media. Journal of Communication, 62(1), 39-56. https://doi.org/10.1111/j.1460-2466.2011.01616.x
Wolf, C., & Schnauber, A. (2015). News consumption in the mobile era. Digital Journalism, 3(5), 759-776. https://doi.org/10.1080/21670811.2014.942497
Yuan, E. (2011). News consumption across multiple media platforms. Information, Communication & Society, 14(7), 998-1016. https://doi.org/10.1080/1369118X.2010.549235
Derechos de autor 2023 Carmen Rodrigo-Jordán
Esta obra está bajo licencia internacional Creative Commons Reconocimiento-NoComercial-SinObrasDerivadas 4.0.