Metodología de un estudio cualitativo de repertorios de vídeo basada en la propuesta analítica de Hasebrink y Domeyer

Carmen Rodrigo-Jordán

doi:10.35951/v5i2.198

Carmen Rodrigo-Jordán Universidad San Pablo-CEU, CEU Universities https://orcid.org/0000-0001-6122-2887

Palabras clave: Repertorio de medios, Audiencia, Vídeo, Rutina diaria, Cualitativo

Resumen

La técnica de repertorios mediáticos es un método aplicado a estudios crossmedia de audiencia. La contribución de Hasebrink y Domeyer (2012) destaca por introducir el enfoque cualitativo y por proponer una guía analítica aplicable a trabajos empíricos, tanto cuantitativos como cualitativos. Este artículo presenta cómo se trasladó la propuesta de estos autores al planteamiento metodológico de un estudio cualitativo de repertorios de uso de vídeo. Además, se destacan tres retos que afrontó la investigación a la hora de recoger, codificar e interpretar la información. La aplicación de esta metodología resultó de valiosa utilidad para interpretar el repertorio de cada participante de manera individual. En conclusión, la propuesta de estos autores ofrece una lógica analítica para investigar el repertorio de manera sistemática, a la par que resulta flexible a la hora de adaptarla a los intereses de cada estudio sobre el uso de medios.

Biografía del autor/a

Carmen Rodrigo-Jordán, Universidad San Pablo-CEU, CEU Universities

Profesora de la Facultad de Humanidades y Ciencias de la Comunicación de la Universidad San Pablo-CEU. Doctora en Comunicación por la Universidad de Navarra. Principales intereses de investigación: Estudios de audiencias, Comunicación audiovisual y Teoría de la comunicación.

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